Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our Site and improve your experience.

2. How We Use Cookies

UK Live Betting uses cookies for the following purposes:

• Essential Cookies: Required for the Site to function properly, including security and accessibility features
• Analytics Cookies: Help us understand how visitors interact with the Site by collecting anonymous information
• Advertising Cookies: Used to track which betting operators you visit through our affiliate links so we can receive proper compensation
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Site to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.

Performance & Analytics Cookies

We use analytics services like Google Analytics to collect information about how visitors use our Site. This helps us improve the Site's functionality and content. These cookies collect information in an anonymous form, including the number of visitors, where visitors come from, and the pages they visit.

Advertising & Affiliate Tracking Cookies

These cookies are used to track which betting operators you visit through our affiliate links. They help us measure the effectiveness of our recommendations and earn commissions when you sign up with a betting operator. They may also be used to display relevant advertisements.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:

• Google Analytics: For website analytics and performance monitoring
• Affiliate Networks: For tracking referrals to betting operators
• Social Media Platforms: For social sharing features

5. Managing Cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience and some features of the Site may no longer function properly.

Browser Settings

Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being sent. However, if you disable cookies, some parts of the Site may not function properly.

Opt-Out Links

• Google Analytics: Google Analytics Opt-out Browser Add-on

6. Cookie Duration

Cookies can be either session cookies or persistent cookies:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period (typically up to 2 years) or until you delete them

7. GDPR & UK Data Protection

In compliance with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, we provide clear information about our cookie usage and obtain consent where required. You have the right to:

• Know what cookies are being used
• Control and manage cookies
• Withdraw consent at any time
• Access data collected through cookies

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of significant changes by posting a notice on the Site.

9. Contact Us

If you have questions about our use of cookies, please contact us through our contact page.